Location Based Services: Desperately Seeking Service
Here’s a flare but yet inspiring panel video by Martyn Warwick and the TelecomTV team onsite at Mobile World Congress in Barcelona a few weeks ago. The title is “Location Based Services: Desperately Seeking Service” and it was attended by Michael O’Hara from Microsoft and Mike Amorosa from True Position. We at Zedmo got a very different takeaway from this — that the larger companies are focused on building the backend to enable LBS services but not actually building the innovative services themselves. It’s up to some risky and creative companies to take advantage of the peculiarities of mobility and geo-tagging that they’re enabling. It will also be up to the mobile carriers to embrace data-hungry (but hopefully not too hungry and slow!) applications.
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